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January 2016

Video Marketing for Business – How do you find the right approach?

By Corporate Video Production, Digital Marketing

Video Marketing for Business – The Formats that Work

Producing video marketing for business today is affordable and reachable for any SME. It’s relatively easy to find a reliable and experienced production company and general awareness and knowledge of digital media has grown to such a degree that there’s a greater understanding of process and much more value for money offered within production budgets. However, exactly what kind of film you should produce is sometimes a question that is seldom asked. By simply asking your production agency to create a “corporate film” you could be missing out on creative options that can make you stand out from the crowd. Below we’ll describe some different ideas and production approaches to give you some inspiration when considering your film.

All about the brand! – “Brand Film”

Brand films are more commonly referred to as “corporate films” and are one of the most popular format of video marketing for business. A brand film is a perfect vehicle to express the beliefs, values and goals of your company. As such they are a great way of introducing new customers to your company or launching a business from the ground up. A Brand film is a good opportunity to give your company a voice and a tone that will form the blueprint for the way new customers interpret you and what you stand for.
These films should not be too product/service specific but instead focus on the people behind the product/service as this is where your brands strongest identity should come from. Content wise you should be looking to capture action and visuals that not only show your product but also show the effect it has on your customers.
When done badly this can come across as corny but if done well the mix of stunning visuals and voiceover should establish exactly who you are and what you stand for. A Brand film may wrongly be seen as quite a luxury in terms of your marketing spend but you only have to glance at the online video customer engagement stats to see that is should be seen as an essential.

video marketing for business

Product Videos

As consumers increasingly demand a way to engage with the shopping process online product films have really come into their own. By producing what is effectively a moving brochure page (although it is also SO much more) you’re customers can see and hear exactly why your product/service is perfect for them. A glossy product film can seduce the customer in such a way that they willingly warm to your pitch.
It’s not a “fast sell” or a “patter” but instead its your product/service shown at it’s glorious best in HD beauty. With effective online distribution of the film you are able to bring your shop, office or outlet straight into the comfort of your customers home.

Case Study Videos (client success)

Producing a video that focuses on one (or more) of your customers allows you to present yourself with a pre-packed customer vote of confidence. A Case study film should be told by your customer and will focus on answering questions such as : “Why they chose your product/service initially?”, “How your product/service enhanced their life/business?”, “What was the business transaction experience like?”.
It’s a powerful way of presenting your company through a 3rd party voice and creates an honest and engaging video. As the old saying goes “people like people” and this is especially true when considering the content of your video.

video marketing for business

Staff Story

A similar option may be to tell your story through your staff. This works especially well in a service driven business and puts the personalities of your key assets front and centre within your communications. Staff stories can be produced relatively easily and can sometimes just require a few interviews and some “action footage” to create a great marketing tool.
Editing is key with this type of video as you’ll need to establish the companies message through the quotes/answers captured. However, when produced well a staff story video will win the trust and interest of customers before they’ve set foot in your location.

The Full Monty – “Promotional Video”

Ok, so a well produced promotional video can tick a lot of boxes and work really hard for your company. A beautifully shot and well crafted short film presenting your product or service in an engaging way can provide you with a versatile and engaging way of spreading your message. Sales presentations and events such as trade shows or exhibitions are great outlets for displaying a promo film but the more obvious outlet is the internet which has given businesses of all sizes a wide scope in which to reach new and existing customers (which we’ve talked about at length in other blogs articles).

Effective promotional films can be a mix of many of the elements described above and feature customers, staff, action and brand values all edited together into a snappy and engaging video.

There are no real set formats to a promotional film and they can be produced in many different ways. However the key is that a promotional video should inspire and engage your viewer. Don’t be afraid to be too dramatic and use music, visuals and graphics to ensure your film has an emotional connection with the viewer.

Video Marketing for Business can be extremely powerful when done correctly, so its important to find the right agency or professionals to use. So take time to find the right producer for your brand and look for video production companies who bring a creative spark and real understanding of your customer to the table.

To find out more about us and our services, please click here.

What is the Corporate Video Production Process?

By Video Production Explained

The Corporate Video Production Process

The corporate video production process can be daunting and confusing if you’re not familiar with it. You’ll be committing valuable budget resources to the project so getting it right is critical. Your production agency should offer guidance, help and resources along the way and work alongside you at each stage of the process. As a rough blueprint for producing a medium sized corporate video we’ve sketched out the following process roadmap to help you through the journey and to give you a way of adding accountability to your supplier.


This is one of the most important parts of the corporate video production process. Most projects start life as face to face meetings. Your producer should visit your company to not only chat through your ideas for the film but also to get a feel for you as a company and a brand. Understanding our clients target or viewer and getting under the skin of what makes their customers tick is one of the most important factors in producing the best films for them.

Response & Quote

Even when we are supplied with a multi page detailed brief we find it very useful to document exactly how and what we will produce for the client. Therefore after briefing your production company you should expect a detailed response before green lighting the project. This “brief response” obviously includes a fully detailed quote but should also breakdown the following – key messages, production process (so you know what will happen and when), shooting days required, style and tone of the film, and also some description of the footage and dialogue to be produced. You may feel like this is essentially duplicating your original brief a little but its an important factor in establishing that the production company has clearly grasped your requirements.

Pre-Production: Script & Storyboard


Again, as a client you may wish to develop the script yourself but remember that the producer has a great deal of skill in planning what dialogue and shots will work the best so involving them in the scripting is a wise move. Unless your spending movie sized budgets don’t expect a hand illustrated story board such as the ones you see on movie behind the scenes short films. The cost of illustrating a storyboard like this can be several times the budget for the entire project and is really something that only happens in the world of cinema. using stock images to create a rough story board is an option but bear in mind that the images are a guide of angles and action as the final footage will very rarely look like what is produced.

A much better approach is to review some of your production companies other work and indicate the type of shots and presentation that you do like and the sort that you’d like to avoid. Once the shooting style is clear your producer should supply you with a detailed shot list and shot description which is a much better tool at this stage to help visualize the final film.

Scheduling and Logistics

Within the pre-production period your production company should also generate a filming schedule. Ideally it will break down each day into hours so that you know what they intend to film and in what order. Any filming permits, clearances and risk assessments should also be carried out by the production company at this stage. Prior to the first day of filming you should receive a “call sheet” which is a document detailing every important element of the day. It will include all crew/cast names and contact details, timings for location arrival and setup, and other important details such as travel notes (location maps) and location first aid notes.

Corporate Video ProductionCasting

You may need to cast models/actors, voice over artists or even your own staff to feature in your film so casting should be confirmed well in advance of filming. If your casting models/actors or voice over artists your production company should either supply you with a shortlist (don’t let them send you 000’s – they should provide the first cut based on your brief) so that you can choose the right look/voice for your films. Additionally don’t accept just one option (this happens a lot with voiceovers) finding the right tone for you film is key and you want anyone featured to have a look or voice that your customers can identify with.

If you are planning to feature your staff in the film then we suggest doing a very rough screen test with anyone you think will be good on screen.


Corporate Video ProductionWhen filming commences if you plan on attending the shooting ask your production company to provide you with a monitor. This is essentially a screen the relays the main camera feed so that you can see exactly what is being shot. This is the best time to check or amend anything that you aren’t sure about and can save you money and time by avoiding costly re-shoots or lengthy editing. Getting the shots right on set is THE most important part of production, there is no substitute for capturing great material and no amount of special effects and editing skills can compensate for this.

Post-Production: Editing, Animation, Voiceover etc.

As a client you may request that you are present for the editing or you may prefer to let your producer/editor get on with the task. If you do want to sit in on the edit we suggest allowing some time before you do for the editor to assemble and manage all the material and complete a basic draft edit. There’s a lot of technical and footage management in the initial stages of an edit and sitting in on this part is of no benefit to anyone.

Revisions & Re-Edits

Once the initial edit is completed you should expect to receive an approval/feedback copy along with any notes the director/editor may want to flag up. Depending on your production company this may be supplied as a downloadable file or they may host it online (with a password so only you can view it) on sites such as vimeo.
After viewing the draft you can expect to feedback your thoughts, request changes and additions etc.

It’s important at the quoting stage to ask your production company how much time they have factored into the quote for this edit revision/approval process. They should have a clear process and cost for getting you to your final edited master and leaving this open ended is a mistake. Not knowing how many versions/changes you can ask for within the original quote can make the working relationship between editor and client tricky so clarify this from the outset.

Final Audio Mix & Colour Correction

Corporate Video Production Process

Once you have agreed the final edit of the film your editor should then apply a final sound mix and tweak any of the shot colors so that the whole film has a cohesive look and sound.
Compress and Deliver

The final part of the production process is to deliver the masters in whatever format you require. For corporate films we would expect to deliver a HD file version that you can download onto your system as well as compressed versions for online, youtube and device (iPad, smart phone) use.

So that’s pretty much it, a good overview of the corporate video production process. Remember every project differs so some of the parts of this process wont be relevant for all projects but hopefully it provides a blueprint for an easier process next time you commission a corporate video.

To find out more about us and our services, please click here.

10 Amazing Video Marketing Statistics Every Business Should Know

By Digital Marketing

Video marketing statistics

Video is the new black! There have been all sorts of interstellar video marketing statistics over the past year. Cisco’s latest research reveals over 50% of all internet traffic is currently video; with over 48 hours of content being uploaded to YouTube alone every minute of the day! So, with that in mind, you should really be getting to grips with a video content strategy for your brand – here are another ten video marketing statistics to give you a reason why;

1 billion internet users use YouTube

more conversions when a video is featured on a website homepage

higher reach when a video is uploaded to Facebook, compared to a photo, embed or text

of Google searches return results including a video

of consumers say it is important to see a video of how a product works

the number of people would prefer to watch a video about a product than read about it

of desktop users watch a video online every week; 55% of consumers watch video on their mobile every week

of social media users have liked at least one company video in their timeline

increase in organic traffic comes from featuring videos on a website

of video were uploaded to YouTube in the time it took you to read this post

Sources: Adelie Studios, Animoto, YouTube  To find out more about us and our services, please click here.

Viral Video Marketing Explained – What is Content Marketing?

By Digital Marketing

A Breakdown of What Content Marketing Actually Is

It’s all about content marketing these days apparently. If you don’t have engaging content online you might as well just pack up and go home. At least that’s what we’re told. But what is great content and how do you create it? Below we’ll breakdown what content marketing actually is and exactly how it works.

What Makes Content and Viral Video Marketing So Great

Great content marketing can take a variety of forms but essentially, it’s a piece of media that you have created with the purpose of promoting your brand. However, it shouldn’t appear overly commercial, simply posting your latest advert/promo won’t really cut it. Content marketing works because it’s a little more subtle than a traditional brash advert and more importantly it’s actively customer driven and distributed.

For this to happen the viewer needs to want to take a partial ownership of the actual content you’ve created, and by then sharing the content the viewer is making a public statement about themselves. For example, a viewer will share funny content to make a statement that they themselves, have a fun nature and a sense of humour. Or the viewer may share informative content to make a statement that they themselves are well informed and knowledgeable.

So great content can be a wonderfully entertaining and informative Blog, an instagram page featuring beautiful or dramatic photos or even an engaging and funny Twitter feed. But what it must ultimately be, is something that your customers relate to and essentially want to be seen relating to.

viral video marketing

How To Produce The Content

The most obvious form of content marketing (and the one which we’re best placed to discuss) is video. Let’s face it, we all love watching great online video content, and as previously mentioned, we don’t just love watching it, we love sharing it, tweeting it, posting it, and commenting on it.

We like saying, “check this out, this is what I’m all about!

Viral Video Marketing

The drink manufacturer Red Bull is a great example of a company who understand the way viral video marketing works. Their online content features videos of extreme stunts and sports and these are perfect fodder for their target Social media savvy customers to want to share. They simple put the films out there and watch millions of young people worldwide act as brand evangelists and distributors by posting links to these films on their social network. The fact that you rarely see even a glimpse of the actual drink they make in these films only strengthens their actual brand power.

It was not too many years ago that this type of marketing action and re-action would have been an unspoken dream.

Imagine launching an advertising campaign for your company in the early 90’s (ie pre-digital). Let’s say for argument sake that the campaign’s main footprint was in the form of printed adverts in the popular press and magazines. Now lets also imagine that the people (your customers) who saw the printed adverts loved them so much that they instantly made copies of them. Then they went around putting these copies in highly visible places for their peers to see. Then they spent their social time discussing the posters with friends and debating what they liked and disliked about them. The peers who saw the posters also make copies and posted these copies elsewhere, and they also spend time discussing them with their other friends. Quickly the campaign is everywhere, spread freely by the very people who you covert as your customers! It’s perfect.

It’s not hard to see how brands can subtly spread their message in both powerfully and cost effectively ways.

This is the power of great content marketing.

How Do I Create Effective Marketing Videos for Business?

By Digital Marketing

Marketing Videos for Business Tips Every Video Producer Should Know

One of the most important things missed when companies produce a promotional or corporate video is a good pre-awareness campaign. By generating interest in your film prior to its release you will ensure that its views grow quickly and that the money spent on it works as hard as it can.

So, you know how important marketing videos for business are and you’ve made a promotional video. What next? Do you just stick it on your website and wait for the views to stack up? If you do then you’re missing out on a vital part of your supplier/customer conversation and not giving your new creation the press it deserves! Just because your film doesn’t feature a Hollywood A-lister or a whopping great special effects budget doesn’t mean you shouldn’t give it the full marketing treatment. By adopting a similar approach to that of the major Hollywood studios a business can use the film’s physical production process as a marketing tool in itself.

In Production

Start right from the beginning by tweeting/posting the news that you are “in production” on your new corporate or promotional video. You can create a hashtag for the film and start drip feeding small news items about it online. For example you could share news about the script being completed or the casting process.

The actual filming offers a great chance to generate even more collateral that you can share to drive anticipation of your film. People love “Behind the scenes” items so try to do the following once shooting has commenced:

Tweet updates throughout the day.
Take and share photos of the shoot.
Post a blog article about the first day filming.

marketing videos for business

Think Big

All through the process don’t be afraid to think big, this is a key part of all successful marketing videos for business. Don’t assume that the nature of your business is not very interesting/exciting and that no-one will be interested in your film release build up. Whether you’re a plumber or a hotel chain there will be customers out there who WILL be interested in hearing news about your film.

If possible ask your production company to cut a short trailer or snippet from the main film (even if the main film is just 2 mins long you can show a few seconds to whet peoples appetite).

Once the film is finished post it’s release date online (if possible be time specific–ie “See our great new film at 3pm on Friday the 1st!”) and post regular countdown updates in the days prior eg “only 2 days now until our new film goes live!

These messages tell your audience that you have belief and pride in the film you have produced and the excitement you’ve shown in all your pre-awareness messaging should translate directly into viewer anticipation and interest. More importantly this display of belief and pride will also speak volumes about your product and service, and make a firm statement about your passion to deliver.

To find out more about us and our services, please click here.


Corporate Video Advice – Video Production Pricing 

By Corporate Video Production

A Guide to Video Production Pricing

We get asked this question quite often and it’s a question that it’s almost always impossible to give an accurate initial answer to. For most businesses who are planning on producing a film for either promotional and training purposes budget will be a key factor. We all want to ensure we get value for money and that we’re presented with realistic cost options upfront.

The main problem with film and video production is that there isn’t really an off the shelf cost that we can hand to new enquiries and to be honest you should be wary of anyone who does offer an upfront “package cost” for film production. There are so many variables marketing with video production pricing that need identifying and these have a huge influence on costs.

One of the most flattering things a client has ever said to me was “when we first saw your work we thought we couldn’t afford you”. I took this as a compliment but it really does illustrate how people’s perception varies as to how much video production costs. The truth is simple, film and video can be produced for ANY budget, but the production quality will directly reflect how much budget has been allocated to produce the project.

The Image below illustrates this well. The image quality increases from left to right in in line with the increased production budget.

video production pricing 

The quality and production levels of a £1500 project will be ideal for some customers and brands, whereas other companies will require a level of production that requires a budget nearer the £20K mark. At the far end of this scale we have clients and projects that require that “Hollywood look” and long periods of production with very large crews which only come with 6 figure budgets.

Video Production Pricing

So how should you go about establishing video production pricing that incorporates all your video production needs. Well after the initial discussion with your film production company (get quotes from several) you should expect them to do a location visit to see exactly what needs filming and how it should be done. What is physically required to be filmed is a key part of the cost. For example: a series of talking heads shots with a simple lighting setup is significantly cheaper than producing an elevated dynamic sweeping crane shots of a building, landmark or land area.

video production pricing

The location visit should be done on a non-obligation basis and used to really nail down the type of film you need. Once this is done you should expect the production company to produce a full breakdown of your video production pricing and a detailed quote. This should be provided along with a basic production script document that gives you a summary of what the final film will include both picture and sound wise. This will now allow you to get a good overview of what you’ll get for your money and offer options of areas where tweaks can be made.

If you decide to proceed engage the production company who should then start the pre-production in full and develop the skeleton shooting script into a fuller document for you to review prior to shooting.

To find out more about us and our services, please click here.

Why is a video marketing strategy so important?

By Digital Marketing

The Key to a Successful Video Marketing Strategy

Whether you like it or not, when people encounter your company (in whatever form) they make conscious and sub conscious judgments straight away that affect their feelings towards you as a company. This judgment will have at its core a basic emotion which is strong enough to influence the customer in both positive and negative ways. For instance the second a customer sees your logo for the first time they may form any one of countless sub-conscious opinions. For example:

“This company is fun”
“This company values quality”
“This company is forward thinking”
“This company is a trendsetter”

Think about the amount of time major companies spend developing logos. Most companies invest a great deal of time and money into creating a logo that encapsulates their brand and communicates to the customer exactly what their values and strengths are. This a also certainly true of websites, social media content, printed materials and pretty much any form of marketing or comms material you care to mention. If someone hands you a hand written business card you may question how well they would look after the output quality of any goods or services you might buy from them.

The Judgements People Make Based on Film

In the case of film and you video marketing strategy output these instant judgments that the customer is making are even stronger as the delivery medium (film) is one that is not only emotionally powerful, but it’s also a medium that they choose and are very much at home with. Customers absorb information via moving image and film constantly and as such their expertise in forming snap judgments based on watching such material should not be underestimated.

video marketing strategy

When we are approached to produce a video marketing strategy one of the first things we need to establish is where the customers brand needs to sit in terms of their existing and new customers expectations of their quality, values and output.

For example: if you sell luxury cars then your video marketing strategy output should reflect the quality, style and ultimately customer that you are trying to appeal to. This sounds very obvious in this example but it’s something that can easily be lost when discussing production budgets.

So be realistic about how the video you produce will be interpreted by the viewer. Try to imagine they have never encountered your brand before and anticipate what their initial reaction will be. Ultimately, treat your promotional film and video production as you would your company logo and invest time, money and thought into it to get the best possible results and create a positive impression.

To find out more about us and our services, please click here.

Online video explained – What is Pre-Production?

By Video Production Explained

Guide to Pre-Production of your Online Video

I often say that all the hard work should be done by the time you shoot your first few seconds of footage. Filming can be an expensive business if you fail to pre-plan exactly how each element of the shoot will pan out. When you receive a quote for producing a corporate film or promotional video you may be wondering exactly what the amount shown in “Pre-production” is spent on. Hopefully you’ll be working with a production company who have broken the Pre-production fee down and explained it clearly prior to the quote arriving. However, if this is not the case let’s try and throw a little light on the subject so you know exactly what your paying for and how valuable it actually is.

Online Video Production

Whether your production company is charging you for 1 day or 1 month of pre-production time will reflect the complexity of the shooting required. For example the work required to plan a simple talking head or vox pop shoot is minimal compared to a location based larger shoot with specific shot requirements. Although however large or small the project one thing is certain and that is that once filming commences even small things that have been overlooked in pre-production can take huge chunks out of your budget.

Online Video

For any small to medium sized corporate film or online video the following elements should be provided by your production company as part of their Pre-production fees:


We usually develop and agree with our clients with a script/storyboard that gives them a very accurate idea of how the film will pan out and what script/dialogue/voice over/action footage etc will be featured.

Location logistics

All access, safety and filming clearances should be confirmed in writing prior to filming.


Each shoot day should be already planned out very tightly with each element of shooting timed to include setup and re-takes.


The last thing you want to see your budget being spent on is the crew turning up on shoot day 1 and spending hours messing around trying to find the best angles to shoot from. The production company should have performed a site recce to establish this and also to check that the light and camera provision is correct.


It goes without saying that any actors appearing in a corporate online video will need casting before hand. However, If you’re using a voice over in the final edit you should also expect the production company to also send you a shortlist of suitable voices so that this element can be signed off prior to shooting to save time in post/editing.

There will also be other (sometimes surprising) elements depending on the nature of the online video being produced that will need thought and planning at this stage also. Without good pre-production you open yourself up to a wide range of unexpected risk factors which ultimately will cost you money and time. So when you’re production company presents you with a quote with Pre-production detailed you know exactly how they are spending their time and your money.

In fact the time to start worrying is when you are presented with a project quote with NO pre-production factored in!

To find out more about us and our services, please click here.

How do you create the best corporate video?

By Corporate Video Production

We share our 10 essential things to remember if your brief is to produce the best corporate video for your company.

Embarking on a video production project can be a daunting experience. There will be lots of factors that you will want to get right and so much that you could include within the film. It’s really easy to loose sight of the basics and we’ve been sent countless briefs from marketing departments that seemed like trouble even before a single frame of footage had been shot. The worst examples of which occur when we receive a brief that has clearly been developed by committee and is essentially every single idea submitted cobbled into one big mess!

There are however, some basic elements that-in most cases-should always be included in your film regardless of what else you wish to shoehorn in there. Some of these elements have their roots in basic salesmanship and have not really changed since the dawn of time (no matter what you’re SEO expert tells you). So here’s our short guide to producing the best corporate video possible.

1 – Start with who and what you are

Whether you use a voice over, interview extract or graphic, set your stall out right from the get go and communicate what you do and who you are. Don’t assume that just because the viewer clicked play that they already know you.

2 – Shiny happy people

A promo film full of miserable looking people wont make me warm to you or your product. If you are filming real people make sure someone interacts with them to provoke smiles for the camera. Remember they are not actors and very few people walk around wearing a constant grin so a little encouragement goes a long way.

3 – Make sure that you film’s storyline is basically NOT one long list!

Remember you are selling here. One of the oldest rules in the book is to highlight benefits NOT just the features. By simply banging on about what you offer tells the customer nothing about how your product/service can enhance their life!

best corporate video

4 – Ensure any staff that appear in your film are clean and presentable

This sounds like a no-brainer but you’d be amazed video how many shoots we’ve been on where staff have turned up looking like they’ve been on a night out with the grinch! Modern HD film will show up every little spec (so make sure fingernails are clean and scrubbed also)!

5 – Include a customer in your film

As a viewer I’m naturally suspicious if the entire cast of any promotional film have an obvious vested interest in telling me that they can turn water into wine! Therefore having one(or more) of your customers on screen telling me about why they love your company will add some authenticity and validation to your film.

6 – Future proof your film

You don’t want to go to the time and effort of producing the best corporate video you can only to realize that half the products/services featured are being updated next month. Re-editing can be costly so plan to produce and release your film to get the maximum usage within your product cycles.

7 – Look busy!

If you deal with the public and plan to have shots of exteriors/interiors where you customers will be then try to schedule filming for a day that is busy. Filming on busy days can be challenging but it’s usually worthwhile as it generates great feelgood shots and demonstrates your established popularity.

best corporate video

8 – Include a reference to your website.

Ideally you should bring the URL up as a graphic at some point but if not make sure you mention your site within the film.

9 – Ensure that your production agency archives all the footage.

You may wish to re-visit your film a few years down the line and create an updated version so when agreeing your initial budget with your production agency ensure they include full archiving of all footage and files.

10 – Close your film with something exciting!

Make sure your film doesn’t just peter out and lose impact. Include a strong CTA at the end. Maybe think about including an exclusive offer at the end of your film which will not only add punch but will also give you an excellent way to track the films effectiveness.

We hope you find the above useful and that it helps you produce the best corporate video possible for your brand or organisation. However if you have any further questions then please do not hesitate to contact us on the link below.

To find out more about us and our services, please click here.

Why video marketing works

By Corporate Video Production

6 Reasons Why Video Marketing Is Such a Powerful Tool For Businesses

You can’t budge on twitter these days without someone telling you how vital video is for your business. Pages and pages have been posted about how video can increase traffic to your website and benefit SEO. However I think it’s important we don’t lose sight of the more basic and immediate benefits that video brings to the brand/customer relationship. So let’s cut to the chase and look at the real reasons why we love consuming information in this way. Here’s my 6 key reasons why we engage so much more effectively with film and therefore why every business needs quality video content online.

It’s enjoyable!

Watching video (rather than reading pages and pages of copy) is essentially an enjoyable experience and one which can bring people and brands together. By being one part of this positive experience your brand gains instant “feelgood” factor from the other party (ie The viewer).

why video marketing

It’s Instant & Easy Communication

Video is very easily accessed whether the viewer is on a computer or mobile. Gone are the days of waiting 2 hours for 30 seconds of postage stamp sized video to stream to your computer! Online video is now slick, quickly accessed and presented in stunning HD. This is something that is all too often overlooked.

It’s Social

Video is effortlessly shared and people love to use social media platforms to discuss and comment on great films.

It’s Involving

Copy is fine but it simply doesn’t have the explosive power that combined sound and image can deliver. Film allows us to show and tell at the same time creating a richer, more emotional experience.

It Works

A well produced video can instantly change or re-enforce customers perception of your brand. It can change perception from stuffy and traditional to hi tech and forward thinking in a second. This alone makes it an incredibly powerful tool and is one of the key reasons why video marketing is so effective.

why video marketing 

Video can show an insight into the development process.

It’s Memorable

People don’t forget a great film so video is a great way to make a strong first impression. Your customers will instantly make a subconscious judgment about you when they experience your film and this should make you stand out from your competitors.

By focusing on these fundamental benefits you will produce film and video that informs and entertains the viewer and ultimately will help drive new customers towards your brand.

To find out more about us and our services, please click here.