Welcome to our digital marketing blog. Here you will find free advice discussing all the tips and tricks you need to make and promote the very best online content.

From practicalities on set to the latest digital marketing trends, we’ve learned—sometimes the hard way—what does and doesn’t work. Here we hope to impart the methods and techniques we’ve come to know and love.

Fortyfoursixteen films use Phantom High Speed camera to capture “magical experience” for Krispy Kreme

By | Uncategorized | No Comments
Fortyfoursixteen teamed up with renowned camera manufactures Vision Research on a recent project to capture the magical production process behind Krispy Kreme’s famous doughnut range.

The video took an entirely new approach by showing ingredients in a delightfully dramatic form, achieved by visually stopping time and suspending the multicoloured doughnut components in mid air.

It’s a technique that required a camera capable of slowing time down by over 40 times. To capture this required the use of a state of the art Phantom camera, which can only achieve this feat because it was originally designed for scientific high speed photography.

Camera operator Brice Munn enjoyed working with the specialist technology – “It was all about capturing ordinary food ingredients in an extraordinary way, after a lot of research we decided to use this state of the art, brand new camera model.

“These cameras are rare and haven’t been used in this way a great deal before, so we had to do extensive testing and conversion training before taking it on shoot. But equipment isn’t everything, we had to find and train the right talent too. We put together an amazing team of lighting a camera specialists, and the results were stunning.”

Fortyfoursixteen films use miniature cameras to capture the life of a toddler for Mothercare

By | Uncategorized | No Comments
Fortyfoursixteen took a unique approach to show toddlers in their world, by scaling down the cameras and letting the children take over the screen on a recent project for Mothercare.

Mothercare, retail specialists in products for mothers and children, collaborated with fortyfoursixteen and a leading digital agency to create an entirely original concept.

The video was to showcase Mothercare products in their ‘natural habitat’ from the point of view of mothers and toddlers. It meant specialist rigging of miniature cameras.

Neil Waddington, who produced the project, said “You know the old saying about working with children and animals!!! – Well we knew from the start that capturing the footage for this project was always gong to be interesting.

“We ran several test shoots prior to the shooting to check that the angles and mini cameras gave us a realistic look into the world of toddler and mum and that everything worked form a technical point of view. I think the end product has a lovely playful feel to it and answers the brief perfectly.”

Fortyfoursixteen films bring superheroes to life for the Nationwide Building Society

By | Uncategorized | No Comments
This spring, we were proud to be awarded Video Production of the Year for our work on an internal communications video. We were presented the award at AV Technology Europe Awards, a prestigious ceremony celebrating the very best in video marketing and video production.

NewBay, who hosted this year’s ceremony in Amsterdam, provide multichannel marketing solutions to over 4,000 clients across the globe. The ceremony was attended by video specialists from across Europe.

The award categories spanned everything from live event technology to full scale video production, where fortyfoursixteen won Video Production of the Year.

Fortyfoursixteen Director Neil Waddington expressed “We were completely surprised and delighted to get recognised for this piece of video production and this award is something we are very proud of. Especially from an organisation as prestigious as AV Technology Europe.

“This was a very challenging project and the pressure was on us to get it right from the start. The production was a collaborative process and its success hinged on us being able to bring such a wealth of top end video production talent on board.”

The winning video was a true epic of corporate filmmaking. It was to transform five members of staff into all out superheroes, illustrating just how legendary their work is. We could only achieve this by filming in a cinematic way – lighting the scenes and shooting them as if for the big screen.

Quick Video Marketing Tips – How to make your video marketing stand out.

By | Video Marketing Tips | No Comments

Quick Video Marketing Tips – Just because you’re producing your video marketing assets in house, doesn’t mean your corporate video shouldn’t have that high quality, professional feel. If you’re producing video marketing for your own company, this can be quite daunting. Here’s a quick tip to make your shots look more professional.

To find out more about us and our services, please click here.