Video Marketing Tutorial – Getting the music right in your video marketing can mean the difference between an average film and a very powerful one, but because of copyright law, finding the right track can be tricky. So how do you approach music in your video marketing? Find out in less than 90 seconds!
From practicalities on set to the latest digital marketing trends, we’ve learned—sometimes the hard way—what does and doesn’t work. Here we hope to impart the methods and techniques we’ve come to know and love.
60 Second Video Marketing Tips – Do you know about the secret weapon that makes Facebook ideal for video marketing? In this video marketing quick tips video, fortyfoursixteen Producer Neil Waddington delves into just how powerful Facebook can be for video marketing.
Online Video Marketing Tutorial – Sound can make or break your video marketing, so make sure you get it right! So what’s the trick? It’s all to do with microphones. Learn all you need to know about microphones for video marketing in under 90 seconds!
Online Video Marketing Advice – We all know YouTube is super powerful for video marketing, but there are some key features that many businesses and brands miss out on. So how can you use YouTube to dive sales of your product or service? Find out the secret in less than 90 seconds!
Quick Video Marketing Tips – Just because you’re producing your video marketing assets in house, doesn’t mean your corporate video shouldn’t have that high quality, professional feel. If you’re producing video marketing for your own company, this can be quite daunting. Here’s a quick tip to make your shots look more professional.
Another of our popular bitesize video marketing tips! Corporate video usually includes interviews. Here’s our guide to ensure you capture great soundbites and comments, that will enhance your corporate video interviews and make them interesting to your viewers.
Video Marketing Production Advice.
When it comes to interviewing for corporate videos, preparation in crucial to ensure you capture engaging material for your video marketing. These tips, bought to you by our Surrey based Producer Neil Waddington, give you an idea of how to spend preparation time.
Comparing Sliders and Dollies – Video marketing production advice
Here’s a secret that every video marketing production company uses to make powerful and engaging videos? It’s called ‘grip’, an umbrella term that covers all kinds of fancy mounts that move the camera smoothly. These moving shots can transform subjects and create a more dynamic shot, giving your production that stand-out high-end feel. The two most popular types of grip used in video marketing production are sliders and dollies, so which one is right for your job?
What are they?
A ‘Tracking’ show refers to a linear moment parallel to the action. They’re great for revealing spaces and adding subtle movement to boost your video marketing production, and sliders work great for them. Placing objects close to the camera amplifies the effect, just bear in mind that sliders tend to only be about a metre long, so the duration of your shot can be quite short, but a slow sliding movement will work well.
Firstly, dollies often have a segmented track, so you can make the camera travel as far as you want. It opens up the possibility for a longer shot duration and a faster movement, but there is another benefit to the dolly and track – a curved path. This makes it possible to arc around a subject, changing the perspective and adding a high-end dynamic effect.
Creep In Shots
‘Creep-in’ describes the movement of the camera directly towards the subject. This type of shot is perfect to draw the viewer into the action, and perfect for showing off your product or service. Because a slider is close to the camera lens, the slider rail becomes visible when the camera is pointed along it, so creep-in shots are not possible.
Unlike a slider, the rail of a dolly is on the floor and out of sight, even with the camera is pointing in its direction. A long length of rail isn’t necessary for a creep; even at a gentle rate of travel a creep-in shot is very powerful. Using them draws the viewers into the centre of frame, positioned well they will help them connect with your message.
The majority of sliders are small and light, which makes them perfect for small crews that need to move quickly. Because they are raised from the floor, sliders are able to achieve smooth movement in environments where there is no even ground. Sliders perform best with lightweight cameras like many businesses and organisation already use for in-house video marketing production.
Dolly and tracks are generally larger and require more assembly time and possible more crew than sliders. What’s more, the ground surface needs to be levelled before laying any track, and the wheels of the dolly must be kept clean for everything the run smoothly. All this takes time which–as you know–can be an expensive commodity.
On the whole, sliders are more affordable than dollies. Because they tend to require less crew and less time, shoot days can run faster when a slider is in use. They can be hired for a small daily fee from many video equipment rental houses to be used with a camera you already own. Just remember- sliders limit the size and weight of the camera that can be used. If you’re looking to hire one, ask if it’ll carry your camera.
Most large dolly systems are expensive to operate, because of the crew numbers and time required. However, small dollies can be just as quick to rig as sliders, and only need one or two crew members to operate. You’ll be surprised how inexpensive they can be to hire, but most of the more affordable options will be limited in length in the same way a slider is, so shot duration and speed of movement will suffer.
What’s the long and short of it all? Don’t underestimate the power that adding a little movement can have. By engaging your viewer with moving shots, your locking in a connection that could drive sales. Both sliders and dollies are capable of delivering shots that bring a high-end feel to your footage, but every job is different, so consider the location you’re filming in, the amount of time you have, and how heavy the camera is. Producing work on par with a leading video marketing production company is achievable using sliders for dollies. There’re affordable options for both, so adding that dynamic look and engaging your viewers has never been easier.
You’ll never look back…
Animated explainer videos are useful for clearly explaining complicated topics. They’re a great way to communicate with employees, existing customers, and prospective clients. So what are they, why do they work, and what are the first steps to making one? Here’s everything you need to know.
What are they?
Animated explainer videos… sounds complicated, right? Well they’re not as tricky as they sound. Put simply, an animated explainer video is a kind of computer animated graphic. Usually two to three minutes long and backed by a voiceover, the video uses diagrams, illustrations, and sometimes text, to clearly explain complicated topics.
Why do they work?
“A picture paints and thousand words” has never been more true than with a animated explainer video. It’s not surprising when you think about how visual the human brain is. But more than that, it comes down to the way people live their lives. Gone are the days where we have half an hour plus to sit down and read a heavy piece of text, when the same information can be clearly communicated in a three minute video.
Are they effective online?
In short, yes. More than that- Diode Digital have reported that over 60% of internet users watch videos before reading text on a website. And it’s not only the people you have to think about here: Google absolutely loves videos. So much so that Forrester calculate that a web page with a video is 53x more likely to be the first result on a Google search that a page without one.
What first steps can you take?
Producing an animated explainer video is a multistep process, and changes depending on what style of video works for you, but don’t be put off. The first thing you can do is watch some videos, a simple search on YouTube for ‘animated explainer video’ will show you plenty of options, or check out this playlist. Find a video you like and search for a video production company near you. Discuss the video you’ve found and they’ll be happy to talk you through the next steps.
Everything you need to know about corporate high end video production
High end video production can be a daunting task. But with a strong producer and the right crew, shoot days should be enjoyable, the edit will run smoothly, and you can expect a high end product. Here’s what you need to know before you start your project.
1: Don’t Expect Enormous Crews
2 or 3 crew members is often all that’s needed for most corporate video production. These shoots only require lightweight kit that’s portable enough for a small crew to run. But be wary if just one person turns up intending to direct, shoot, and record sound. Expect a minimum of two crew members to ensure quality control, unless your budget can only stretch to a one man band.
2: Expect long shoot days
3: Filming is not the start
The right producer will have started preparing long before the shoot day. They will have been busy researching the subject and exploring every variable aspect that could have an affect on filming. Read more about this in our guide to pre production.
4: The producer’s knowledge is extensive
If you’ve found the right production, you’ll quickly realise that they have expertise in target viewing habits, sector idiosyncrasies and sector history. In pre-production, they’ll have done their homework on your brief and, based upon their research, will be more the capable of offering crucial information on how the video can engage and connect the target audience.
5: Camera spec goes beyond HD
HD is not just HD. Once, HD was either 1280×720 or 1920×1080 pixels. Today, the cameras we use can shoot up to six times that. At the moment, the majority of online video marketing deliveries are made at 1280X720, but this will not be the case as 4K or ‘UHD’ becomes the domestic standard. So incase your corporate video needs future proofing by shooting at 4k or higher, consider the longevity you need early on.
6: Directors calling ‘Action’ really happens
Sounds like a cliché, but the call for ‘Action’ and ‘Cut’ can be expected from the director. It has a very practical application for the artists and crew because everyone on set knows when the action should be started and when it can be stopped. You’ll also here the ‘Turn over’ and ‘Sound speed’ calls from the director, which actually start the cameras and microphones recording.
7: Small tweaks during the shoot can take time
8: Tweaks in the edit can take days
Modern editing systems are fast and powerful, but don’t expect the same speedy processes you would from other applications you may know. Take changing a logo for example, which in photoshop may take minutes, but in a video means rendering, exporting, compressing and likely uploading files for you to be able to see the revision.
9: Emailing the final film isn’t possible
In the corporate video production industry, being able to attached a HD video file to an email would be fantastic. Unfortunately, it’s not possible. Despite today’s powerful compression tools, digital video files and often far too large to send attached to emails. Expect your final video to be delivered as a links to an online platform, such as Vimeo or SendSpace.