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May 2018

Fortyfoursixteen films bring superheroes to life for the Nationwide Building Society

By Uncategorized
This spring, we were proud to be awarded Video Production of the Year for our work on an internal communications video. We were presented the award at AV Technology Europe Awards, a prestigious ceremony celebrating the very best in video marketing and video production.

NewBay, who hosted this year’s ceremony in Amsterdam, provide multichannel marketing solutions to over 4,000 clients across the globe. The ceremony was attended by video specialists from across Europe.

The award categories spanned everything from live event technology to full scale video production, where fortyfoursixteen won Video Production of the Year.

Fortyfoursixteen Director Neil Waddington expressed “We were completely surprised and delighted to get recognised for this piece of video production and this award is something we are very proud of. Especially from an organisation as prestigious as AV Technology Europe.

“This was a very challenging project and the pressure was on us to get it right from the start. The production was a collaborative process and its success hinged on us being able to bring such a wealth of top end video production talent on board.”

The winning video was a true epic of corporate filmmaking. It was to transform five members of staff into all out superheroes, illustrating just how legendary their work is. We could only achieve this by filming in a cinematic way – lighting the scenes and shooting them as if for the big screen.