Fortyfoursixteen teamed up with renowned camera manufactures Vision Research on a recent project to capture the magical production process behind Krispy Kreme’s famous doughnut range.
The video took an entirely new approach by showing ingredients in a delightfully dramatic form, achieved by visually stopping time and suspending the multicoloured doughnut components in mid air.
It’s a technique that required a camera capable of slowing time down by over 40 times. To capture this required the use of a state of the art Phantom camera, which can only achieve this feat because it was originally designed for scientific high speed photography.
Camera operator Brice Munn enjoyed working with the specialist technology – “It was all about capturing ordinary food ingredients in an extraordinary way, after a lot of research we decided to use this state of the art, brand new camera model.
“These cameras are rare and haven’t been used in this way a great deal before, so we had to do extensive testing and conversion training before taking it on shoot. But equipment isn’t everything, we had to find and train the right talent too. We put together an amazing team of lighting a camera specialists, and the results were stunning.”