Video marketing statistics
Video is the new black! There have been all sorts of interstellar video marketing statistics over the past year. Cisco’s latest research reveals over 50% of all internet traffic is currently video; with over 48 hours of content being uploaded to YouTube alone every minute of the day! So, with that in mind, you should really be getting to grips with a video content strategy for your brand – here are another ten video marketing statistics to give you a reason why;
1000000000
1 billion internet users use YouTube
80
more conversions when a video is featured on a website homepage
10
higher reach when a video is uploaded to Facebook, compared to a photo, embed or text
62
of Google searches return results including a video
80
of consumers say it is important to see a video of how a product works
4
the number of people would prefer to watch a video about a product than read about it
90
of desktop users watch a video online every week; 55% of consumers watch video on their mobile every week
84
of social media users have liked at least one company video in their timeline
157
increase in organic traffic comes from featuring videos on a website
300
of video were uploaded to YouTube in the time it took you to read this post
Sources: Adelie Studios, Animoto, YouTube To find out more about us and our services, please click here.
