Video for Schools – What we shoot and how we structure it
Every brief we get from a school wanting a promotional video made is slightly different – the messages they want to communicate will vary, and they may have their own ideas about the style and tone of the video. That being said, the goal of every school is the same: to provide a quality, varied education for pupils that feel happy and safe.
Therefore, the key messages will often be a variation on these:
“Pupils excel academically”
“There are plenty of extra-curricular activities on offer”
“Pupils are happy here and have a great relationship with staff”
As this is usually the kind of brief that we get, we’ve learned what the best shots to facilitate these messages are, and how and where to shoot them. As a result, we’ve developed an efficient way of structuring the shoot requirements around the school day to maximise our time and make the best film possible. Below is a rough guide to how we would plan our day around the timetable when producing video for schools.
Before School 07:00 – 09:00
You can use this time to get in and set up your equipment before the school becomes too busy. It’s always helpful to have an empty room we can use as our base for the day, as not all your equipment may be needed for the whole shoot.
If the video is going to be interview-led, consider scheduling your interviews for this time so you don’t have to ask teachers and students to interrupt their lessons. Any interviews that can’t be completed in this time can be pushed back to after school.
The key to school promotional video production is to only stay in one location for a few minutes in order to get the shots you need before moving on, so we recommend that you dip in and out of as many different classes as possible. A good rule of thumb we’ve come to adopt is to assume that you’ll only have 3-4 seconds of great footage from one class/location. This way you can tot up the total for a 2 minute film and you’ll will know if you have enough to cut a great promotional video.
You may want to shoot some of the students on their break time outside if it’s a nice day. Smiling students outside in the sun is the perfect way to show that the pupils are happy, and may be an opportunity to show off the exterior of the building if it’s particularly pretty.
More Morning Lessons
You may want to shoot an even mix of academic and practical lessons, as you can only get so much excitement from a maths lesson. P.E, drama and dance lessons convey a sense of dynamism and vibrancy that shows off the school’s diverse subject range.
It could be a good idea to go to the canteen during lunch times to get some footage of students eating – this gives you the option to show the pupils in a casual setting and shows off the community atmosphere as well as the meals the school provides.
At this point you can review the footage to determine if there’s anything you’re missing – whether that’s something in particular from the brief or just a type of lesson or activity you haven’t visited yet.
After School 15:00 – 17:00
Most people assume that the school day just ends at half past three every day, but when many schools have a promotional video made, they want to emphasise the number of after school clubs they have available. This will also allow you to capture a greater variety of activities than the normal school curriculum allows for.
Don’t forget that this is a great time to finish off any interviews you have to complete as well. Due to it being the end of the school day you may have fewer time restrictions.
Of course, this is only a rough guide for shooting video for schools and is almost always subject to change on the day, as shooting on a school day is always somewhat unpredictable!
As a leading explainer video company, we know that the world around us moves at an ever-increasing pace, and the way customers consume media and information seems to be evolving at the same speed. We know that animated explainer videos are great tools for businesses to boost their online presence in an accessible way but how should you start to plan them and most importantly, how long should they be. Well statistics show that when it comes to animated explainer videos or corporate videos the optimum length of any material you produce is 2 minutes. After that you’ll start to lose viewers pretty quickly.
Retaining your message
But why are short online videos more effective in engaging your audience? Surely you can get more messages across in a longer video? In theory, yes, but research shows that if you try to bombard the viewer with multiple messages in a 5 minute video, they will retain less of your messaging than they would if you kept your video short and simple. If the online video is too long or contains multiple messages, it can even end up creating a negative impact on the viewer (as they’ll associate boredom with your brand!). The stats certainly back this up.
So let’s look at why shorter animated explainer videos are more effective when delivering your message and engaging your audience.
In the digital world, addressing attention spans (or lack of them) is critical for any explainer video company. Generally our digital attention span is much shorter than our real world attention span. We know that whatever digital media we are viewing can be replaced and substituted with something else in a heartbeat. We can click ‘Stop’, ‘Next’, ‘More’ or even ‘Close’ way before we’ve engaged with even half the content we’re presented with.
Be honest, how many times have you closed a page that you’ve not yet reached the bottom of?
So the online digital experience exaggerates modern life’s shortening attention spans and makes short bursts of communication much more powerful.
Shorter animated films cost less! Its that simple.
Now we need to stress that this is NOT always the case with live action video marketing but it’s certainly true when producing animated explainer videos.
Yes, you can spend just as much producing a 30 second viral as you could producing a 10 minute brand film, but generally speaking, shorter videos require less post production (ie animation etc), less pre-production (much less to storyboard etc) and even less delivery time – They can be uploaded and shared much quicker due to the final smaller file size. So producing short play animated explainer videos can be beneficial to your marketing budget.
However, one of the main reasons that short online videos have greater traction and impact is down to mobile streaming. We’re now very used to seeing video online and we don’t accept blocky, grainy, overly compressed footage anymore, as we’re now accustomed to watching HD on our portable devices even if we’re in the middle of the woods!
Shorter video will stream and download much quicker due to it’s physical attributes. Their file sizes are smaller and so they are easy and quick for customers to view and more importantly share or send.
As mentioned earlier on, keeping your online video message simple and clear will result in greater impact and engagement. Yes, your product may have 20 USPs but if you try to ram them down your customers throats they’ll end up dazed and overloaded with all the points you want to get across. Or worse still, they’ll become snow-blind by all your information and click off the video, having remembered none of it. If you have lots to say then the best way is to produce several short videos rather than one long epic!
There’s not really much else to say on this. However, one of the best ways to highlight why shorter video marketing works is to examine your own online video habits. Make a mental note every time you don’t finish a video that you’ve started playing – check to see when you stopped, and ask yourself why.
Most online behaviour is universal so when producing your video marketing material ask yourself whether you’d be willing to watch it to the end. If the answer is no then you can put good money on the chance that no-one else will either.
Motion graphics or animation are a great way to enhance any corporate video and give it an added “wow factor”. The problem is that not everyone is a gifted graphic designer or animation maker, but luckily you don’t have to be in order to create some effective graphics. Below we’ve highlighted some simple tips on how to make better motion graphics for your latest corporate video or video marketing production.
Use branding to help you
It’s very likely that businesses will have branding guidelines for any artwork that is created for their use. This could just be as simple as size and colour information, but often logos and colour palettes will have been created by a dedicated graphic designer so there may be examples of previous work that you can use as a starting point.
Reflect the tone
Let the mood of the video provide a structure for the graphics. If the overall tone is gentle, consider fading artwork in. If the video is more like a high impact fitness video, you could design the graphics to crash in.
Music and sound effects can really bring motion graphics to life. If you haven’t considered bringing the soundtrack in underneath your motion graphics, give it a try. This effect works especially well with soundtracks that fade in, as the music will give you a bit of extra time to establish the tone of the video before you bring your footage or other assets in.
Bigger isn’t always better
The general rule about size is that if you design your title and something doesn’t seem right or you’re not sure about placement, the chances are you’ve made your text/other assets too big. Try scaling them back and re-positioning them and you may increase their effectiveness.
Avoid iMovie-like effects
Now that video editing and motion graphics software is becoming increasingly commonplace, standard home-movie effects that everyone recognises can look amateurish and a bit heavy-handed, which isn’t what you want for work that represents your company. That being said, some are simple enough to be appropriately used, for example the simple cross dissolve, or the ‘dip to white’ if you’re fading footage to a white solid. The same goes for font types – Comic Sans and Lucida Handwriting may have had their uses but as a standard font they have gone out of style. Do check branding guidelines where available if you can however, as you’ll most likely need to use a specific font.
Use professional assets
It may not be necessary for many projects, but you can buy professional animated or still image assets in packages to accompany or form the basis of your motion graphics. These can often be customised or manipulated easily in motion graphics software (such as Adobe After Effects) and have many appropriate uses. These are being developed all the time by various designers so you can always find inspiration for your own motion graphics and title design.
Our roots are in graphic design, so we learned these lessons through experience and took them to heart, and we’ve become better graphic designers as a result – use these tips to integrate better design in your company’s video production.
Digital media production is increasingly one of the most important digital marketing tools in today’s world. Developing a great video will engage viewers and increase the time they spend browsing your website by a considerable margin, so getting your video strategy right is important. But a lot of online viewers admit to not watching a lot of videos all the way to the end. But why is that? These are some of the mistakes you can make that cause your audience to tune out.
It’s too long
We’ve talked before about optimum runtimes for video marketing (see blog) but the thrust of it is that beyond 2 minutes, you start to see a major drop off in viewing figures, and from there it’s a downward curve. We live in an age of constant on-demand content, where we no longer have to commit to one source for our entertainment. If you want more people to engage with your video, you have get to the point quickly. If you review your video and find that it’s dragging, chances are the audience will come to the same conclusion and stop watching.
This is normally only an issue in the corporate sector and depends on the audience you’re trying to reach, but if your audience includes the average person, you may have to adjust your mode of address to keep people interested. The corporate sector can include a lot of “boardroom language” which can be hard to separate yourself from when you need to boil a concept down to it’s simplest form in a way that understandable to a layman. This is where your digital media production company should make script suggestions.
We’ve covered this before but we really can’t stress enough how important good quality sound is in digital media production. People can tolerate bad images to an extent, but won’t give an inch to poor quality sound and will turn your video off straight away.
If you ask someone if they’re likely to buy a product if they want a good quality video about it, they’ll probably say no. Nobody likes to think that they can be swayed by typical marketing tricks and many make the decision to rail against them. But a presenter or an interviewee comes along with just the right amount of charisma, those people might suspend their disbelief for the duration of the video. All it takes is for a representative of a brand to come across as laughably unenthusiastic, and the engagement with your video will be dead.
The most successful corporate videos are the culmination of solid planning, productive shoot days and considered editing. It’s within grasp for companies and organisations alike to manage these elements in house. But it’s often the shoot days that turn out to be the most complicated and potentially stressful, and it’s here that novice producers could find themselves under the most pressure to get things done. Here are 5 simple things that you can do to ensure you have the most productive shoot day possible.
Do a Recce
On a previous blog, we talked about how important it is that you do a recce before the shoot. This is important because every location presents certain opportunities and certain limitations, and you should know what these are before you turn up with a camera in hand – you could come across something you didn’t anticipate which causes you to change your plans. Things to consider on recces include power facilities, position of the sun (if it’s outside) and noise considerations.
Know Your Shots
Doing a recce will also help you to plan the shots you need to get in a rough order. By laying out exactly what you need to capture, you can create a timetable to record your content, which will help to keep you on schedule during the shoot day.
Bring Spares of Everything
The last thing you want on a corporate video shoot is to be caught out by not having all the equipment you need. Plans can change and shoots can overrun, so plan for the worst by bringing spares of as much equipment as you can. Batteries and media cards are two things that are famous for running out just as you need them, so bring as many as possible. On bigger and longer shoots it’s worth taking battery charging units to charge spares as you shoot, and bringing a card reader to offload and reformat media cards if you’re not sure you’ve got enough to last you the day.
Employ a Runner
If you’ve taken charge of the shoot as a producer/director, then you’re at the centre of the action and the shoot can’t proceed without you. So what happens if you need to put some batteries on charge, load spare equipment into a van, or provide lunch for everyone at the shoot? It’s simple – bring a runner on to the shoot with you. Brief them before the shoot starts and they can get on with taking care of the simpler tasks leaving you free to do your job.
Of course shoots are often unpredictable anyway, but these problems are typical of corporate video shoots. If you take the time to plan and build in safeguards like these, you’ll have a more productive shoot day.
With an estimated 1.13 billion unique monthly visitors between them, YouTube and Vimeo have become online video giants. Despite common features, the two sites can be very different, especially in the eyes of search engines. So which one should you choose to give you the best chance possible of creating a viral marketing campaign?
The most well known of all the video publishing sites out there, Youtube is usually the first port of call for anyone who wants to host a video. Compared to Vimeo it usually does much better in the SEO rankings due to being owned by Google, and has more monthly visitors than Vimeo. This search engine connection does wonders for visibility (which is vital for successful viral marketing campaigns)and for a small fee your video can be at the top of Youtube’s homepage for a brief period. For this reason it’s often where you’ll find marketing videos and viral content, so if you want your video to gain maximum attention, Youtube is usually the right place to upload a video to.
As a video platform Youtube is constantly evolving, but it’s always been geared towards the casual viewer (i.e. someone who follows vlogs) With the amount of suggested content surrounding the video and the propensity for Youtube comments sections to get out of control quickly, it’s likely that you’ll want the video embedded on your website where it can be viewed alongside all other branded material. This has the added bonus of driving traffic directly to your site, rather than to Youtube itself.
As Youtube is becoming a social media platform in its own right, you may get visitors specifically to your channel to see what other content is available. Therefore it’s important that your channel is branded appropriately, and is highly organised – especially if you have a back catalogue of different types of videos and plan to add more in the future. You can add a profile image, a banner, and playlists of content, as well as a featured video which will play automatically, which are all features intended for businesses. For more tips on how to enhance your Youtube channel, see our blog (link to blog)
Vimeo is a slightly different kettle of fish. It’s got more of a reputation for being home to short films and avant garde media. That said, the emphasis is less on the social media aspect (though likes, comments and news feeds are in place) and more on the quality of the content uploaded.
Like Youtube, you can embed Vimeo videos on other websites, but Vimeo’s embedded web player is much simpler and feels cleaner. It’s a good place to show off video once it’s done, but it offers better options for reviewing video, replacing it with a different version, and privacy as well. It allows you to replace the video with a different one (while keeping the same URL) and you can password protect videos if they need to be sent for review. These password protected videos won’t show up on a public search, unlike Youtube which will show them to anyone but won’t allow them to play them.
Vimeo does not allow much channel re-branding (aside from the profile image and some basic information) as it is primarily used by individuals.
Youtube is more commonly used by businesses, it has a great channel organisational structure, and due to its relationship with Google, it will always do very well in the SEO rankings.
Vimeo has great features for hosting content that’s still in draft form, and the settings are easy to adjust. It has a reputation for hosting great quality content and videos can easily be embedded on other websites.
Both are worthy of their positions as top video hosting sites but they have their differences. Decide what you’re looking for in a hosting site before choosing.
If you’re thinking of producing your video marketing or (hopefully) viral marketing material in house, then obviously you need the right equipment. For the actual shoot there is a glittering array of options in terms of cameras, lighting and sound etc, but what about once the shooting stage is complete? This part of the process is called ‘post production’ and if you’re planning on doing this in house rather than finding an agency to supply video editing services, then there are some vital tools that you’ll need.
So the most obvious thing you’ll need is some software to edit the footage that you’ve shot. This kind of software comes in a wide variety of shapes, sizes and costs, but essentially it will do the same basic job. It allows you to quickly and easily sequence video clips, audio and graphics to form your final film. Depending on the complexity of the edit and the scale of your project you may want to go with a professional editing software package, but there are lots of software packages out there aimed at the enthusiast which are more than capable of doing this job for you.
At the highest end of software comes AVID. This is the software that most of the Hollywood movies you see in the cinema are edited on, and it’s the only editing package the BBC will touch. It’s well suited to large-scale projects and is powerful and robust enough to handle anything you throw at it. But what if you’re working on something much more typical to companies who supply video editing services to businesses such as just cutting together a simple interview?
Well, both Adobe and Apple offer great and instinctive editing software in the form of Premiere Pro and Final Cut Pro. You can sequence, edit and colour grade your footage easily in these applications, and they come with a great array of tools to enhance your edit. They are priced reasonably and would generally be our suggested approach. However if your budget is sensitive, there are stripped down editing packages available such as iMovie that are often free and perfectly adequate for simple editing tasks.
So other than the basic editing, what else will you need?
You may want to enhance your film by cleaning up the sound a little. Noise pollution can be a factor on any shoot and a good sound editing tool will allow you to reduce any unwanted sound and enhance the sound you do want. With most projects we produce, there are 2 main tasks we perform in sound editing applications: we can eliminate any unwanted background noise (such as air conditioning) and also apply filters to the sound so that people’s voices remain at a constant volume level (these filters are called “Limiters”), which you may need if someone’s voice varies in loudness, and if you want to keep the voice soaring above musical tracks you might lay in the background.
Software such as Apple’s Soundtrack Pro or Adobe Audition are our ‘go to’ applications but there are many more on the market that will do just as good a job.
So next up, you may want to add some animation to your film. Having a dynamic animated logo at the start or end of your film can really elevate the brand and give it a higher production value. For this we turn to motion graphics software.
Within most editing packages are ‘drag and drop’ effects that you can apply to any clips that you have. However most video editing services providers steer well clear of these as they often result in slightly gimmicky effects that look as if they belong on a 1980s TV game show. The other drawback is that as they are an easy ‘drag and drop’ option, they are very often overused (and therefore could be in your competitor’s video marketing) so its always wise to try and create logo animation that is bespoke and original. To achieve this you’ll probably need 2 pieces of software which are mainstays of most video editing services.
Firstly a pixel-based artwork package like Adobe Photoshop to prep and create the basic artwork (although vector tools such as Adobe Illustrator would be just as good).
Secondly you’ll need some motion graphics software. In this case there is only one package that we use which is Adobe After Effects. After Effects is a robust and comprehensive motion graphics and animation package that will produce just about anything you require, and as with AVID, it’s very often used by Hollywood visual effects artists. It requires a fairly in-depth skill set so its not a ‘jump on and go’ option but you can find ample online training at sites such as the excellent Video Co-pilot. You can use it to add a touch of high end animation to your film that will lift it above your competitors.
Video editing services – Storage
Next up is storage. Digital film files are BIG! There’s no way around this, so you will need large and speedy storage systems in place for your files to sit on and be accessed from. A lot of corporate film makers like ourselves use G-Tech Thunderbolt hard drives which allow us to copy our raw files to them quickly and work without any read/write lag. However, there are other options out there, and storage space and price go hand in hand so identify a robust and quick storage facility if you’re processing video in house.
Finally, you need a good delivery platform to help you distribute the fruit of your video editing services. Throughout most video projects, draft edits and approval edits may need to be shared quickly with multiple stakeholders in the project. So having a quick and easy way for them to view the edits means that feedback times are reduced and project runs more smoothly.
For this we’d suggest a Vimeo Pro account. It allows you to quickly and easily upload multiple HD files that colleagues can view on their desktop, laptop, tablet and smart phone. The other obvious platform to upload videos to is YouTube, but Vimeo has features that are more suited to corporate video projects, such as the ability to password protect the video, and replace the video with an updated version without changing the web address.
Having this quick and easy sharing platform greatly reduces delay on feedback and allows you to complete projects in good time.
So that’s it really. Yes, processing the post production of your video in house rather than contracting out to a video editing services company requires some time and financial investment, but it can be worthwhile and it gives you ultimate control over your final video marketing output.
Promotional Video for Schools, Colleges and Universities
Promotional Video for Schools, Colleges and Universities is becoming very popular and institutions are all too aware of the power of video marketing when it comes to promoting admissions and appealing to prospective students and parents.
But all too often the video marketing output can look a little familiar. Promotional Video for Schools, Colleges and Universities tends to follow a familiar format and run the risk of becoming slightly bland. Because part of their target audience are the young people potentially going to the school, presenting original and engaging video marketing is vital.
So here are a few ideas on how schools, colleges and universities can produce promotional videos that will help them stand out from the competition.
Rather than using a scripted voiceover to tell viewers all about the school or college, why not let the Students do it in their own words?
Peer-to-peer recommendation is one of the strongest forms of video marketing (or any marketing for that matter) so presenting prospective students with first hand testimony from existing students is a powerful way to connect with your audience.
You could even use a mix of current and past students, and ask those who have gone on to successful careers how their time at the establishment benefited them.
As we’ve described before you should use a planned approach to your interview filming (you can’t just turn the camera on and hope that people will give you amazing quotes). Plan your interviews in reverse and start by thinking about what the ideal set of answers will be. Then base your questions around getting the students to give you these answers. Students being students, you’re guaranteed to get great additional quotes that you didn’t plan on using.
Meet our tutors – NOT in the classroom
Similar to the example above, an alternative to the ‘meet the students’ idea could be to meet the tutors. However, there’s a golden rule here. DO NOT fall into the predictable trap of shooting the tutor interviews in a classroom or staff office. They will look boring and unappealing. Students want a little more from tutors who are going to be key in shaping their futures, so show a little creativity with your locations. You could for example interview each tutor in a social location to reveal a little more about them and add some personality to your film. A maths tutor could be interviewed in the university bar, or a science tutor interviewed at the gym.
This not only generates interesting shots but it also gives the viewer a subtle tour of the best looking facilities at the same time.
A guided tour
While we’re on the subject of tours, another option would be to have a student or students give the viewer a guided video tour of the establishment. This can be positioned as a great promotional video for the college or university and has the all important ‘soft sell’ factor. You can really get creative with this option and meet various people along the tour who could contribute a line to the video.
Giving the viewer a birds eye view of the campus, facilities and local area is a great and dramatic way of showcasing its appeal. This kind of option wouldn’t have been imaginable just five years ago, but drone video cameras are now very affordable to hire and produce some truly stunning images. Obviously you will need a scripted voiceover with this approach, but don’t be afraid to drop the vocal now and again. If the footage is very dramatic then let the image and music do the talking for small sections of the film.
A day in the life
Finally, there’s an approach that produces a really engaging promotion video and is something that could position the school, college or university as original and innovative. Why not produce a ‘day in the life’ type film? Again this is an especially effective option for universities. The film can be narrated straight to camera by the subject and will take the viewer through their typical university day, including waking up in the comfy halls of residence, seeing friends on their way to class, enjoying a great lesson, chatting to a friendly tutor, taking part in a sporting activity and having fun and enjoying the university social and nightlife scene.
The film can be edited down to snapshots of the day and can be presented in a snappy and contemporary way. If done well, it will be engaging and fun and more importantly, very shareable on social media.
So there you have it: a few different ideas of how to make the best possible Promotional Video for Schools, Colleges and Universities. The key is to focus on your audience. Young people don’t want to sit through 10 minutes of scripted nonsense or boring pieces to camera from the principal. Keep it fun, original and reflective of your audience and you will produce video marketing that is infinitely more powerful.
Effective marketing for eduction – school promotional video & video prospectus production
The dawn of digital marketing signalled a sea change in the way that companies and organisations communicated with their customers. Initially the early pioneers were larger forward thinking brands who had the financial muscle to harness the skills needed to capitalise on the changing way in which people were willing to engage with corporations.
Today though, digital marketing and video marketing in particular has become accessible and useful for even the smallest organisation and is being used in a wide range of sectors. Notably the education sector has especially embraced the opportunity and effectiveness of video marketing in order to provide user friendly and contemporary lines of communication.
School Promotional Video & Video Prospectus for schools, colleges and universities are now an important way that they welcome new pupils, encourage admissions and communicate with pupils, parents and the wider world.
Marketing for schools and colleges is relatively new. But there are many interesting parallels for other sectors who may be eyeing the potential of what digital marketing can do for them. Traditionally schools didn’t require much in terms of comms and marketing – many state schools were located in areas where admissions came from feeder schools and the local catchment area, while private schools and universities relied upon reputation and results to form the main part of their appeal.
Fast forward to today. Parents now have a world of information at their fingertips and it takes seconds to Google potential schools when filling in admissions forms for their children. Schools, colleges and universities need to ensure that not only are they top of the search results, but also that the links shown are useful, interesting and relevant. Parents can easily make assumptions about the school’s quality of education by the quality of the material available online.
Schools can potentially lose funding and slip down league tables if they do not reach their admissions targets, so ensuring that they cultivate a positive and engaging online presence to prospective parents is key to strengthening their overall appeal and maximising their admission capacity.
Likewise, private schools, colleges and universities are all too aware that the parents, and more importantly students, who may be viewing them online will desire a location that provides excellent education and opportunity. For colleges and universities, the potential student may also require that the establishment offer an exciting lifestyle and social appeal as well as great potential for learning.
For prospective parents and students alike, promotional video offers an insight into the environment offered by schools and colleges. It’s a chance to confirm the lifestyle and social appeal you offer is right for them, whilst encouraging them to look into your other marketing material to find out more.
School Promotional Video & Video Prospectus
School Promotional Video & Video Prospectus have become key to ticking these kinds of boxes. The younger digital user is especially drawn to video marketing and will click on it in preference to text or photo gallery options. It’s very much their chosen way to engage with brands or organisations, and universities especially have seen increased admissions based upon successful video marketing campaigns.
Search engines favour web pages with video content, so organisations publishing promotional videos find more users reaching their website. That’s more people continuing through the application processes, and ultimately more admissions. As many schools and universities have found, staying on top of the latest marketing techniques is the key to standing out.
The success of a School Promotional Video & Video Prospectus rests on its ability to answer the questions the viewers are asking. Thinking about what parents and students want to know about your school, college or university before they enrol is a great place to start. Incorporating simple messages about your ethos and showing footage that represents your curriculum and teaching style will ensure a powerful video. The next steps are to consider the practicalities of filming and deciding how you will deliver the final video to prospective parents/students, then watch the admissions grow.
Great interview lighting ideas from leading corporate film makers.
Corporate film makers the world over will tell you that the secret to a great looking interview shot is getting the lighting right. Boosting the power of your video with great lighting isn’t as tricky as it sounds and can significantly enhance the power of your corporate video. Here are our top digital video production tips for creating great looking interview lighting.
1: Soft Light
Using ‘soft’ light on your subject’s face will smooth the shadows and create a complementary look. ‘Soft’ light comes from large light sources, like LED panels or windows on an overcast day. If you have a ‘hard’ light, like most bulbs or direct sunlight, you can shine it through a diffuser.
Positioning a light angled at the back of your subject’s head is a sure way to create a high end look. It adds separation between them and the background and creates a great aesthetic.
3: Background Accents
Spare lights can be put to use to add interest to your background. A slash of light from a low positioned lamp angled up at a wall, puts the cherry on top of a well lit interview.
Using lighting artistically will give your online video production that stand out factor. Positioning your backlight to highlight the subject’s hair and shine directly at the camera will give the edge of frame an attractive glow, just make sure your camera lens is clean!
Bokeh- a funky word for those balls of colour you get from out of focus lights. Achieved in this example with some candles, an inexpensive way to get them is to use a DSLR with the lens zoomed in. It may mean putting the camera quite far away, but it sure adds a beautiful effect.
Shooting outside on a sunny day will result in some harsh facial shadows and can be a problem for even experienced corporate film makers. This can be easily fixed without the need for powered lights by using a reflector. Held under the interviewee’s face, it’ll reflect the sunlight to fill the shadows for a much better look.
If you’ve lit a great interview from mainly one side, a second camera angle opposing your main light will capture a dramatic shadowy shot, great for emphasising an executive’s interview.
So there you have it. Our top tips for corporate film makers who want to produce video that has style and sophistication.