Video for Schools – What we shoot and how we structure it
Every brief we get from a school wanting a promotional video made is slightly different – the messages they want to communicate will vary, and they may have their own ideas about the style and tone of the video. That being said, the goal of every school is the same: to provide a quality, varied education for pupils that feel happy and safe.
Therefore, the key messages will often be a variation on these:
“Pupils excel academically”
“There are plenty of extra-curricular activities on offer”
“Pupils are happy here and have a great relationship with staff”
As this is usually the kind of brief that we get, we’ve learned what the best shots to facilitate these messages are, and how and where to shoot them. As a result, we’ve developed an efficient way of structuring the shoot requirements around the school day to maximise our time and make the best film possible. Below is a rough guide to how we would plan our day around the timetable when producing video for schools.
Before School 07:00 – 09:00
You can use this time to get in and set up your equipment before the school becomes too busy. It’s always helpful to have an empty room we can use as our base for the day, as not all your equipment may be needed for the whole shoot.
If the video is going to be interview-led, consider scheduling your interviews for this time so you don’t have to ask teachers and students to interrupt their lessons. Any interviews that can’t be completed in this time can be pushed back to after school.
The key to school promotional video production is to only stay in one location for a few minutes in order to get the shots you need before moving on, so we recommend that you dip in and out of as many different classes as possible. A good rule of thumb we’ve come to adopt is to assume that you’ll only have 3-4 seconds of great footage from one class/location. This way you can tot up the total for a 2 minute film and you’ll will know if you have enough to cut a great promotional video.
More Morning Lessons
After School 15:00 – 17:00
Most people assume that the school day just ends at half past three every day, but when many schools have a promotional video made, they want to emphasise the number of after school clubs they have available. This will also allow you to capture a greater variety of activities than the normal school curriculum allows for.
Don’t forget that this is a great time to finish off any interviews you have to complete as well. Due to it being the end of the school day you may have fewer time restrictions.