Website Videos – Why are they so powerful?
At the end of the day all businesses need to drive sales. They need to retain existing customers and engage and attract new ones. However (and as we all know), successfully achieving this is no mean feat. Here are a few key factors on why website videos have had such a great impact on driving sales.
1- Customers Trust Video
Even though customers acknowledge that all sorts of digital trickery can be achieved with video today they still implicitly trust video and in particular website videos. That’s because video is able to display raw emotion from real people.
Humans depend on emotions to make decisions, and this is especially true of purchasing decisions. Video and video marketing are without doubt the most effective way to convey emotion to your customers.
2- Customers Can See You
Wouldn’t every business love to have a one-to-one with each and every potential customer in the world? Businesses and brands can use video to form a connection with the viewer instantly, it enables them to look customers in the eye and say, “this is who we are, and this is what we believe”.
The power of what we see is so strong that if we experience a positive emotion from what we hold in our eyes then we also form a bond with what it is we are seeing.
3 – Google Loves Video
Fact: if you have website videos you will instantly have an advantage over any of your competitors who do not. It’s that simple. Google ranks like for like sites much higher if they feature video and customers will also spend much longer on your site.
Having video on your site will not only make it easier for customers to find you on Google, it will also make them more likely to actually click on the Google link (especially if the customer has searched specifically for video about their chosen search term.
4- Video Strengthens Your Message
Website Videos are at their most powerful when they ‘show and tell’ effectively. A well-produced video can use footage, graphics or stills to highlight a product or service, while a voiceover or commentary can highlight the benefits it provides. This fusion of visual and audible information happens in seconds and provides your customer with a much more compelling reason to give you a call that words or even pictures alone can ever do.
Nobody really wants to read pages and pages of text, but YouTube has taught us that everyone wants to watch video.
5- Your Customers Want to Consume Video
People today may interact with a brand’s video at any time of the day, especially if your target market includes international clients who may be in a radically different time zone. Gone are the days of videos needing to be scheduled into expensive TV advertising slots – video is now available online and on-demand.
Your new customer could have encountered your video marketing on their tablet or smart phone during their commute to work, over lunch, or in the middle of the night. Any website now that doesn’t feature video always feels a little flat or lifeless, and also gives the impression of being somewhat dated. Online traffic records reflect this: customers tend to gravitate to sites that include online video.
So there you have it: five simple reasons why video marketing is an invaluable tool for your campaign.
And if you’re a business-to-business brand then now is the time to steal a march on your competition! Despite all these great reasons to use online video marketing I’ve just outlined, at the moment only 24% of B2B companies are actually doing this, so getting ahead of the curve now will be hugely beneficial.
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