Harness The Power Of YouTube For Business
Maximising the impact of your video marketing and making your corporate video web friendly is crucial to realising its full potential. The easier it is to find, view and share, the better your chances of it creating impact and allowing you to grow sales or awareness.
So here are a few tips on where exactly to place your video marketing and get the most out of your corporate video web marketing.
Embed or Host?
In terms of where your video lives online there are two options. The video can either live on your website and server and play out directly from your website, or you can embed the video on your site while it is hosted on either Youtube or Vimeo.
If you host the video on your own website then you have the advantage of immediately benefitting from the traffic it directs to your site, and you also have control over exactly where the video is seen. However there are a couple of downsides. Firstly the viewer’s ability to play the video depends directly on what playback software you’ve built into your own website. Customers access content on such a wide array of devices today so ensuring that a self hosted video can play back on everyone’s device or computer can be a challenge. You may even need to spend money making it available on mobile devices. So much thought goes into presenting a positive image of your business during the video, but someone wants to watch your content on an iPad and it won’t even play, straight away a negative image is presented.
That’s one of the key reasons many businesses choose to harness the power of the enormously capable playback software on Youtube and Vimeo. By uploading your video to these sites and then embedding the video on your website you effectively hijack the playback capability of these hugely powerful sites. That means your video will be immediately playable on pretty much any device out there.
How to Embed a Video
If the concept of embedding is new to you then let’s briefly explain how it works. Once you’ve uploaded your video to Youtube for example, a small piece of code can automatically be generated. This code can then be pasted into your website page (you may need your web guru for this part though) and the video can then be played on your site. The viewer need never know where the actual file is hosted and to be honest, they won’t care. What they WILL care about is not being able to play your video, so using Youtube in this way is our suggested route for online video marketing.
Now, even though your video is embedded in your site, you’ll want to maximise its reach and discoverability to attract new customers to your brand. After all, Youtube is the worlds second biggest search engine, so capitalising on this is vital.
Correctly tagging, titling and describing your video on Youtube and other places your video lives is important to ensuring that people can initially find your video, and then use it to click through to your website (after all, there’s no point in them engaging with your video if that’s where the story ends. We need them to be able to get to your site easily so that this engagement can develop further.
Giving the Upload a Title
As you upload, Youtube and Vimeo allow you to title your film. Use a title that will grab the attention of a search engine rather than a simple description of the film. A title that is a questions works well in attracting viewers.
Add lots of tags to your film (you can do this when uploading). Separate all the tags with a comma and ensure you include key search words from your sector AND also your URL as a tag.
The most important element of adding the description to your film is ensuring you include your URL. This is the key area for helping drive traffic using your corporate video web presence so its essential that you include this.
Finally regardless of whether you embed or not ensure that you upload each of your films to multiple sites rather than sharing one upload across all your social media pages. For example rather than uploading to Youtube then sharing the Youtube link on Facebook etc, do multiple uploads of the same film to ensure that a standalone copy of it exists on all social media platforms. We suggest uploading to YouTube, Vimeo, Facebook (and also Pinterest).
This way you’ll make you corporate video web friendly and and in turn maximise the inbound traffic to your own website.