Should I use a Digital Marketing Agency or Freelancer for my brands online video?

A Comparison Between Video Marketing Agency and Freelancer Productions

If you need to produce a video and it’s not something you want to do in-house then you really have two options. You could approach a video marketing agency, or you could find a talented freelancer to handle the project. Both come with their merits and drawbacks. Here’s a comparison of the two options.

Cost

Yes, a freelancer will be the more cost effective option. If your project is budget-sensitive then hiring a freelancer to produce it will be the best option. They don’t have the fixed costs of premises and staff to cover and the cost benefit will be passed on to you, the client.

Reliability

If you hire a freelancer and they are unwell or unable to attend your shoot day then there’s not much you can do about it. They may know someone who can stand in for them but this won’t always be the case. If you hire a video marketing agency then they will have backup and crew options should a member of their team become ill and not able to attend the shoot.

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Nimble is Good

Any business or company needs systems of work and operation. These systems can slow a company down at times. However, a freelancer can take a much more nimble approach and respond in much quicker timescales to challenges and developments. They are usually much more able to react and adapt to new styles of working and this can benefit your project.

Group Creativity

Many video production briefs require a degree of creativity to ensure that the final product stands out for the crowd. While many freelancers can provide fantastic ideas and creative solutions, they are limited by the fact that all these ideas have to come from just one source. In contrast, a video marketing agency will be able to pool and harvest a larger range of clever ideas and solutions for your video.

Hands on Personal Touch

One of the great things about using a freelancer is that they are a constant from start to finish. They will be also to factor in the key messages of your brief at all stages as there is no risk of any important direction being lost while it’s being communicated through an organisation. Having the same face at each stage of the production is also reassuring for clients and provides a personal touch throughout the production.

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Jack of All Trades VS Experienced Experts

Whilst there are some incredibly talented freelancers out there, they still have the drawback of being an individual with limited experience. A video marketing agency will be able to bring a wider range of skill bases and creativity to the table. While a freelancer has to be ‘jack of all trades’, the production company will have experienced experts in each area of the production so that every project can benefit from the services of a specialist at all stages.

Quality & Approach

Many freelancers own and use their own camera on each project they work on. This means that they are certainly experts in using their chosen camera model, and it also means that they tend to use the same camera on every project. However, a video marketing agency will have the financial muscle to either upgrade their cameras more often or hire cameras to meet the requirements of each individual brief. This is what we do. With the advent of 4K ultra HD and the need for businesses to ‘future proof’ their video, the advantages of using a production company are valuable in this respect as they can ensure that your project is shot on the most appropriate format.

So there you have it! Hopefully this is a useful guide, but bear in mind that there will be exceptions to each point made. At the end of the day both routes come with pros and cons so shop around to find the right solution for you, your brand and your project.

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About fortyfoursixteen films

fortyfoursixteen films has over 15 years experience producing high quality video content for leading brands and organisations throughout the UK. Headed up by lead producer Neil Waddington we aim to create innovative, inspiring and engaging video for a wide variety of digital delivery platforms.