Fortyfoursixteen took a unique approach to show toddlers in their world, by scaling down the cameras and letting the children take over the screen on a recent project for Mothercare.
Mothercare, retail specialists in products for mothers and children, collaborated with fortyfoursixteen and a leading digital agency to create an entirely original concept.
The video was to showcase Mothercare products in their ‘natural habitat’ from the point of view of mothers and toddlers. It meant specialist rigging of miniature cameras.
Neil Waddington, who produced the project, said “You know the old saying about working with children and animals!!! – Well we knew from the start that capturing the footage for this project was always gong to be interesting.
“We ran several test shoots prior to the shooting to check that the angles and mini cameras gave us a realistic look into the world of toddler and mum and that everything worked form a technical point of view. I think the end product has a lovely playful feel to it and answers the brief perfectly.”