10 Amazing Video Marketing Statistics Every Business Should Know

Video marketing statistics

Video is the new black! There have been all sorts of interstellar video marketing statistics over the past year. Cisco’s latest research reveals over 50% of all internet traffic is currently video; with over 48 hours of content being uploaded to YouTube alone every minute of the day! So, with that in mind, you should really be getting to grips with a video content strategy for your brand – here are another ten video marketing statistics to give you a reason why;

1000000000
1 billion internet users use YouTube

80
more conversions when a video is featured on a website homepage

10
higher reach when a video is uploaded to Facebook, compared to a photo, embed or text

62
of Google searches return results including a video

80
of consumers say it is important to see a video of how a product works

4
the number of people would prefer to watch a video about a product than read about it

90
of desktop users watch a video online every week; 55% of consumers watch video on their mobile every week

84
of social media users have liked at least one company video in their timeline

157
increase in organic traffic comes from featuring videos on a website

300
of video were uploaded to YouTube in the time it took you to read this post

Sources: Adelie Studios, Animoto, YouTube  To find out more about us and our services, please click here.

About fortyfoursixteen films

fortyfoursixteen films has over 15 years experience producing high quality video content for leading brands and organisations throughout the UK. Headed up by lead producer Neil Waddington we aim to create innovative, inspiring and engaging video for a wide variety of digital delivery platforms.