Monthly Archives

June 2018

Fortyfoursixteen films use Phantom High Speed camera to capture “magical experience” for Krispy Kreme

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Fortyfoursixteen teamed up with renowned camera manufactures Vision Research on a recent project to capture the magical production process behind Krispy Kreme’s famous doughnut range.

The video took an entirely new approach by showing ingredients in a delightfully dramatic form, achieved by visually stopping time and suspending the multicoloured doughnut components in mid air.

It’s a technique that required a camera capable of slowing time down by over 40 times. To capture this required the use of a state of the art Phantom camera, which can only achieve this feat because it was originally designed for scientific high speed photography.

Camera operator Brice Munn enjoyed working with the specialist technology – “It was all about capturing ordinary food ingredients in an extraordinary way, after a lot of research we decided to use this state of the art, brand new camera model.

“These cameras are rare and haven’t been used in this way a great deal before, so we had to do extensive testing and conversion training before taking it on shoot. But equipment isn’t everything, we had to find and train the right talent too. We put together an amazing team of lighting a camera specialists, and the results were stunning.”

Fortyfoursixteen films use miniature cameras to capture the life of a toddler for Mothercare

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Fortyfoursixteen took a unique approach to show toddlers in their world, by scaling down the cameras and letting the children take over the screen on a recent project for Mothercare.

Mothercare, retail specialists in products for mothers and children, collaborated with fortyfoursixteen and a leading digital agency to create an entirely original concept.

The video was to showcase Mothercare products in their ‘natural habitat’ from the point of view of mothers and toddlers. It meant specialist rigging of miniature cameras.

Neil Waddington, who produced the project, said “You know the old saying about working with children and animals!!! – Well we knew from the start that capturing the footage for this project was always gong to be interesting.

“We ran several test shoots prior to the shooting to check that the angles and mini cameras gave us a realistic look into the world of toddler and mum and that everything worked form a technical point of view. I think the end product has a lovely playful feel to it and answers the brief perfectly.”